The #1 Marketing Mistake Roofing Companies Make (And How to Fix It)
Fix This 1 Mistake & Grow Your Roofing Business
The Only Parter You Will Ever Need
The roofing industry is more competitive than ever. If you’re still relying on outdated marketing methods or word-of-mouth alone, you’re leaving money on the table. The key to staying ahead in 2025 is using modern, high-converting marketing strategies that generate consistent, high-quality leads.
In this blog, I’ll break down the top five roofing marketing strategies that will help you dominate your local market and book more jobs this year.
Here are the top 5 marketing strategies:
Most roofing businesses lose leads simply because they fail to follow up fast enough. AI-powered automation ensures that every potential customer gets a quick response, increasing conversion rates.
Use AI chatbots & automated text/email follow-ups to engage leads instantly.
Set up an automated booking system so prospects can schedule free estimates 24/7.
Follow up consistently with pre-built sequences to turn cold leads into paying customers.
Pro Tip: Use a CRM to automate follow-ups and appointment booking.
Roofing leads from HomeAdvisor and Angi are low quality and shared with competitors. Instead, running your own ads puts you in control of exclusive, high-intent leads.
Paid Ads: Target homeowners in your service area who recently searched for roofing services.
Retargeting Ads: Show ads to past website visitors and follow up with undecided prospects.
Pro Tip: Run video/image ads showcasing customer testimonials and before-and-after roofing jobs for better conversions.
Most homeowners Google “roofers near me” before calling one. If your Google My Business (GMB) profile isn’t optimized, you’re losing free leads.
Get 50+ 5-star reviews (more positive reviews = higher rankings).
Post weekly updates (before-and-after projects, customer testimonials, promotions).
Ensure your business info is 100% accurate (address, phone number, service areas).
Pro Tip: Offer a small incentive (gift card, discount) to customers who leave a review.
People trust what they can see. Quality content builds credibility and attracts more roofing leads.
Customer testimonial videos/images (show happy clients reviewing your work).
Before-and-after project videos/images (demonstrate the quality of your roofing jobs).
Educational content (e.g., “How to Spot Roof Damage After a Storm”).
Pro Tip: Upload images/videos to Facebook, Instagram Reels, YouTube Shorts, and TikTok.
Ranking on the first page of Google without paying for ads means free leads and long-term traffic.
Optimize your website for local keywords (e.g., “best roofing company in [your city]”).
List your business in local directories like Yelp, BBB, and Angi.
Get backlinks from local businesses (sponsor local events, collaborate with suppliers).
Pro Tip: Blog regularly with local roofing tips and case studies to improve search rankings.
If you’re serious about generating high-quality, exclusive roofing leads and booking more jobs, you need a modern marketing strategy.
I help roofing companies implement these strategies to get more leads and close more jobs—without wasting money on bad ads. Book a free strategy call today!
Fix This 1 Mistake & Grow Your Roofing Business
Boost Your Rankings with These Essential Techniques
We specialize in helping home improvement businesses dominate their local market. At Pulse Leverage, we don’t just run ads—we build systems that turn prospects into loyal customers.
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