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How to Get High-Quality Roofing Leads Without Wasting Money on Bad Ads

Author

Tommy Nguyen

Post Date

19 February 2025

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The Problem

Are you spending money on ads but not getting the high-quality roofing leads you need? You’re not alone. Many roofing businesses struggle with generating consistent leads because they either rely on third-party lead services or run ads that don’t convert.

 

The good news? You don’t have to waste thousands on marketing that doesn’t work. In this blog, I’ll show you how to generate exclusive, high-quality roofing leads while avoiding the most common money-wasting mistakes.

The Common Lead Generation Mistakes Roofing Businesses Make

Before we dive into the best strategies, let’s first identify what not to do:

1. Relying on Lead Buying Platforms (HomeAdvisor, Angi, Thumbtack, etc.)

  • These platforms sell the same leads to multiple contractors, leading to price wars.

  • The leads are often low quality, with homeowners just “shopping around.”

  • You end up competing for the same lead, often at a high cost per acquisition.

2. Running Generic Ads Without a Clear Strategy

  • Many roofing businesses set up ads but don’t optimize for the right audience.

  • Poor targeting leads to clicks from renters, people outside your service area, or those not ready to buy.

  • Generic messaging doesn’t make your business stand out.

3. Ignoring Follow-Up & Lead Nurturing

  • 80% of leads require multiple follow-ups before closing a deal.

  • Many roofing businesses give up too soon, assuming the lead isn’t interested.

  • Without automated follow-up systems, you’re leaving money on the table.

The Best Strategies to Get High-Quality Roofing Leads

1. Run Laser-Targeted Paid Advertising

Facebooks Ads are powerful for roofing lead generation—when done correctly. Here’s how:

  • Use hyper-local targeting to show ads only to homeowners in your service area.

  • Create ads that address specific pain points (e.g., “Storm damage? We’ll handle your insurance claim!”).

  • Offer a clear call-to-action (CTA) like “Get a Free Roof Inspection” or “Instant Roofing Quote.”

2. Use a High-Converting Landing Page (Not Just a Website)

Your ads should direct people to a landing page that is designed to get them to take action. A good landing page includes:

  • A strong headline that speaks to their needs (e.g., “Need a Roof Replacement? Get a Free Estimate in 24 Hours!”)

  • Trust-building elements (reviews, certifications, guarantees).

  • A simple contact form to book a call or inspection.

3. Automate Lead Follow-Up & Nurturing

Most homeowners won’t book a roofing service on the first contact. You need a system that follows up automatically.

  • Use SMS & Email Sequences to follow up within minutes.

  • Automate reminders for quotes, estimates, and scheduling.

  • Stay top-of-mind with retargeting ads for those who didn’t book yet.

4. Optimize Your Google My Business (GMB) Profile​

Google My Business is one of the best free lead sources. Here’s how to make the most of it:

  • Get at least 50+ 5-star reviews to build trust.

  • Post updates regularly (before-and-after roofing jobs, customer testimonials).

  • Make sure your contact details are 100% accurate.

5. Leverage Personalized Marketing to Build Trust

  • Create quality before-and-after photos/videos of your roofing jobs.

  • Show real customer testimonials.

  • Use Facebook and Instagram Reels to showcase your expertise and increase engage

Get a Proven Roofing Lead Generation System - All Done For You

If you’re tired of wasting money on bad leads and want a predictable system that brings in high-quality roofing leads, let’s talk.

 

I help roofing business owners generate exclusive, high-intent leads using advanced marketing strategies. Let’s build a lead system that actually works!

Ready To Take It To the Next Level?

Book A Strategy Call

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