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Why Roofers Struggle To Grow

Why Most Roofing Businesses Struggle to Grow (With Solutions)

Author

Tommy Nguyen

Post Date

8 February 2025

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The Big Problem

If you’re running a roofing business and feel like you’re stuck, you’re not alone. Many roofing contractors hit a plateau—working long hours but not seeing real growth. The good news? It’s not your fault. The roofing industry is competitive, and without the right strategies, it’s easy to fall behind.

In this blog, we’ll cover the biggest reasons roofing businesses struggle to grow and exactly how to fix them so you can scale with more leads, more jobs, and higher profits.

Why Roofers Struggle To Grow

1. Relying Too Much on Referrals

Word-of-mouth is great, but it’s not predictable. Some months are great, others are slow. Without a consistent lead generation system, you’re at the mercy of random referrals.

  • Start running targeted Facebook & Google Ads to bring in steady leads.

  • Optimize your Google My Business profile to generate organic inbound calls.

  • Build an email/text follow-up system to stay in touch with past customers.

 

Pro Tip: If you want consistent growth, you need consistent leads.

2. Not Charging Enough for Services

Many roofing businesses undercharge to stay competitive, but this kills profit margins. If you’re always competing on price, you’re stuck in a race to the bottom.

  • Position yourself as a premium roofing service by showcasing quality work and customer testimonials.

  • Offer financing options so homeowners can afford larger projects.

  • Use high-quality materials and emphasize the long-term value over cheap alternatives.

 

Pro Tip: The best clients don’t choose roofers based on price—they choose based on trust and quality.

3. No Marketing System in Place

If you’re not actively marketing your roofing business, you’re missing out on leads. Random Facebook posts or boosting an ad here and there isn’t a real strategy.

  • Run highly-targeted ads on Facebook & Google (instead of relying on HomeAdvisor or Angi).

  • Build a high-converting landing page that collects homeowner info.

  • Use CRM automation to follow up with leads 24/7 and book appointments fast.

 

Pro Tip: Homeowners are looking for roofers right now. Make sure they find YOU first.

4. Failing to Follow Up with Leads

Most roofing businesses lose leads because they don’t follow up fast enough. Homeowners go with the first company that responds—if you wait too long, you lose the job.

  • Set up an automated text & email system to follow up instantly.

  • Use calendar booking links so homeowners can schedule an inspection on the spot.

  • Have a dedicated team or virtual assistant handling follow-ups and appointment setting.

 

Pro Tip: The faster you respond, the higher your close rate.

5. Trying to Do Everything Alone

Many roofing business owners try to wear all the hats—marketing, sales, fulfillment, customer service. This leads to burnout and stalled growth.

  • Outsource lead generation so you can focus on closing jobs.

  • Hire a virtual assistant to handle appointment booking & follow-ups.

  • Systemize your processes so your business runs without you doing everything.

 

Pro Tip: The most successful roofing businesses delegate and automate.

Ready to Break Through & Scale Your Roofing Business?

If you’re tired of slow months and unpredictable revenue, it’s time to take action. I help roofing businesses implement proven marketing systems that generate high-quality leads and consistent booked jobs—without relying on referrals or lead-buying platforms.

 

Let’s build a system that scales your roofing business to the next level! Book a free strategy call today!

Ready To Take It To the Next Level?

Book A Strategy Call

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